OpenWeb360
(Case Study)
MyHealthWave
A B2B wellness platform for an Estonian corporate wellness provider, built to sell HR managers on ROI, not just workouts.
The Brief
MyHealthWave runs corporate wellness programs, but most wellness sites sell the service with stock photos of yoga mats — nothing an HR manager can take into a budget meeting.
We built the site around outcome-first messaging aimed squarely at corporate decision-makers: retention and productivity, not just a list of exercises. A trust-driven layout built around the lead trainer's own credentials gives HR buyers a real person to vet, not an anonymous service.
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