Advertising can bring customers in the very first week, but only if setup, tracking and the landing page are in order. We set up Google Ads and Meta (Facebook, Instagram) campaigns so you can see how many enquiries the ads brought and what they cost: single-service ad setup from €490, and ongoing ad management in the Premium package.
Google Ads vs Meta ads: what to use when
| Google Ads | Meta (Facebook / Instagram) | |
|---|---|---|
| How people find you | They actively search for your service ("cleaning company Tallinn") | They see the ad while scrolling; interest only starts with the ad |
| Fits | Services people search for: repairs, cleaning, legal, B2B | Visual products, events, online shops, brand awareness |
| Speed | Quick enquiries | Often needs more testing |
| Needs | The right keywords and a good landing page | Strong visuals and a clear offer |
A fuller comparison is in Google Ads vs Meta Ads. Often a combination works best: Google catches the active searcher, Meta reminds those who visited your site.
What we do for advertising
- Strategy: goal, audience, budget and channel choice.
- Campaign setup: structure, keywords or targeting, ad copy and visuals.
- Conversion tracking: so you measure enquiries, calls and purchases, not just clicks.
- Landing page: the ad must lead to a page that matches the ad's promise.
- Optimisation: what works we continue, what doesn't we stop.
What it costs
| Need | Package | Price | Timeline |
|---|---|---|---|
| Setup of one advertising service | Start | €490 | 1–2 weeks |
| Website, brand and ongoing ad management in one project | Premium | from €2,500 | 4–8 weeks |
Prices are on the pricing page. Keep in mind that the ad budget (the money you pay Google or Meta for clicks) is always separate from our fee.
What affects the cost of advertising
- Competition: the more businesses compete for the same phrase, the more expensive the click.
- Keywords and targeting: very broad phrases bring lots of clicks but few enquiries.
- Landing page: a good page turns more visitors into enquiries, which lowers the cost per enquiry.
- Ad quality: more relevant ads often get a cheaper click on Google.
Common mistakes that waste ad money
- Conversions aren't tracked, so you don't know what really works.
- Visitors are sent to the homepage even though the ad talks about a specific service.
- Too many campaigns are launched on a small budget.
- Targeting is too broad ("everyone in Estonia").
- The ads aren't optimised: they are set up and forgotten.
Frequently asked questions
How much does ad setup cost?
Setup of one advertising service starts at €490 (Start package). A website, brand and ongoing ad management in one project is the Premium package from €2,500.
Is the ad budget included in the fee?
No. The ad budget is the money you pay directly to Google or Meta for clicks and impressions, and it is always separate.
How quickly do ads bring customers?
Google Ads can bring enquiries in the first weeks if setup and the page are in order. With Meta it often takes more time for testing and optimisation.
Do I need a website to run ads?
Yes. Ads bring people to a page, and the page needs a clear offer, contact details and tracking. If you don't have a website yet, we build it together with the advertising.
Which is better, Google Ads or Meta?
It depends on whether people actively search for your service (then Google) or you need to create interest (then Meta). For many businesses a combination works best.
Want advertising that really brings customers?
Let's talk about your goal and budget. We'll give you a written scope, price and deadline.