A good logo is not just a pretty shape. It is the first thing people use to decide whether to trust you. We design logos and brand identities for new and growing Estonian businesses: from €490 for a logo, and €790 for a logo, brand basics, website and Google profile as one package.
Logo, brand identity and brand: what's the difference?
- A logo is your company's mark: a symbol, a wordmark or both.
- Visual identity is the whole visual system: logo, colours, fonts, shapes, image style and the rules for using them.
- A brand is what people think and feel about your company. The logo and identity are its visible part, but a brand also comes from service, price and message.
For a small business a logo and simple brand basics (colours, fonts, tone) are enough at the start. A full identity is only needed once the company grows.
What a good logo must do
- Be recognisable even when small (on a phone, in a browser tab, on a business card).
- Work in black and white and on different backgrounds.
- Be simple: the fewer the details, the more memorable.
- Fit your audience, not only your own taste.
- Be timeless: not follow one year's trend.
- Be unique: not copied from a template or similar to a competitor's.
Longer read: how to make a memorable logo.
How our logo design works
- Brief: we talk about your business, audience, competitors and what you want the logo to say.
- Research and direction: we look at how your industry looks and propose a visual direction.
- Concepts: you see logo ideas and choose which to develop.
- Refinement: revision rounds, colours, fonts and usage variants.
- Handover: you get the logo files and, if needed, brand basics (colours, fonts, usage rules).
What it costs
| Need | Package | Price | Timeline |
|---|---|---|---|
| Just a logo | Start | €490 | 1–2 weeks |
| Logo + simple brand basics + one-page site + Google profile | Launch | €790 | 2–3 weeks |
| Full website, brand and advertising together | Premium | from €2,500 | 4–8 weeks |
The exact packages are on the pricing page. Any package can be paid in 2–3 instalments.
Common logo mistakes
- The logo is made with a free template or an AI generator and isn't unique to your company.
- The logo is too complicated and unreadable at small sizes.
- Colours and fonts aren't agreed, so every new material looks different.
- The logo files exist only as an image (not as vectors), so they can't be enlarged or printed well.
- The brand doesn't fit the audience: you like the logo, but your customers don't.
Frequently asked questions
How much does logo design cost?
Our logo design starts at €490 (Start package). If you need a logo, brand basics, a one-page website and a Google profile together, the Launch package is €790.
How long does it take to design a logo?
The Start package is usually ready in 1–2 weeks, Launch in 2–3 weeks.
What is the difference between a logo and a brand identity?
A logo is a single mark. An identity is the whole visual system: logo, colours, fonts, shapes and usage rules that make all materials consistent.
Can I get the logo revised if I don't like it?
Yes. Every package includes revision rounds and we don't stop until the result is right.
Is it worth making a logo with a free generator?
Temporarily it may work, but generator logos are often similar to others and not tailored to your company. If you plan to grow, invest in a unique logo.
Need a logo or brand that sets you apart?
Tell us about your business. We'll design a logo that is memorable and works at small sizes too.