Building an online shop is more complex than building an ordinary website, because you add products, payments, delivery, regulations and trust. Here is a clear overview: what an online shop costs in Estonia, which platforms exist and what to keep in mind in the Estonian market.
What an online shop costs
On the public price lists of Estonian studios an online shop typically starts at €1,500–€2,000 and can reach €5,000+ depending on the number of products, payment solutions and integrations. For a broader picture see website cost in Estonia 2026.
| What affects the price | Why |
|---|---|
| Number of products and variants | Sizes, colours and price tiers need more structure |
| Payment solutions | Bank links, card payments, instalments |
| Delivery | Parcel lockers, couriers, shipping prices by country |
| Integrations | Accounting, stock levels, CRM, marketing tools |
| Design | Template-based or custom for your brand |
| Languages | Estonian, Russian and English increase the scope |
| SEO and speed | Product page structure and speed affect discoverability |
Platforms: what the options are
- Shopify: a hosted shop platform, quick to start, monthly fee and transaction fees. Good for simpler shops.
- WooCommerce (WordPress): flexible and yours, but needs maintenance and plugin management.
- Webflow e-commerce: design-led with clean code, suits shops with a smaller range and a strong brand.
- Custom solution: maximum control and differentiation, more expensive and needs a developer.
Prices and features change, so check them on the platforms' official pages. A general platform comparison: Wix vs WordPress vs Tilda.
What to keep in mind in the Estonian market
- Payments: Estonian buyers use bank links and card payments a lot. Common payment solutions include Montonio and Maksekeskus locally, and Stripe internationally.
- Delivery: parcel lockers (for example Omniva, SmartPosti) and couriers (for example DPD) are the norm. Offer at least one parcel-locker option.
- VAT: check how prices (with or without VAT) and invoices should be shown for your company. Ask an accountant.
- Consumer rights: for online purchases the consumer usually has the right to withdraw from the contract within 14 days. Your shop's terms must take that into account.
- Legal pages: terms of sale, returns, privacy policy and cookie notice, and company details.
For exact requirements, ask a lawyer if needed.
What makes people buy
- Clear product pages: good photos, an accurate description, price, delivery time.
- Trust: company details, contact, reviews and a clear returns policy.
- A simple cart: few steps, and guest checkout.
- Speed: a slow shop loses sales. See: website speed.
- Mobile layout: a large share of purchases happen on phones.
E-shop SEO basics
- Every product and category gets a unique page with its own title and description.
- Clean addresses and a logical category structure.
- Structured data for products (price, availability).
- Speed and correct mobile layout.
- Don't copy manufacturers' descriptions word for word: they are often already on many sites.
What we do on e-shop projects
Our approach is design-led and fast: we build the shop so that your brand story, product pages and purchase journey do the selling. For example, Canvas Legacy is a custom e-shop solution built to sell a premium made-to-order product on trust. We price e-shop projects as a separate written quote based on scope. Our general packages are on the pricing page.
Frequently asked questions
How much does an online shop cost in Estonia?
On public price lists an online shop typically starts at €1,500–€2,000 and can reach €5,000+ depending on scope and features. You get the exact price in a written quote.
Which platform should I choose for an online shop?
It depends on your range, growth plan and skills. Shopify is easy to start with, WooCommerce is flexible, Webflow is design-led and a custom solution is the freest. Prices and features change, so check the official pages.
Do I need a separate company for an online shop?
To sell you need a registered business form (for example an OÜ or a sole proprietor). The choice depends on your situation, so ask an accountant.
How long does it take to build an online shop?
A simple shop usually takes 4–10 weeks, a more complex one longer. Time is also needed for entering products and testing.
Planning an online shop?
Tell us about your product and goal. We'll give you a written scope, price and deadline.