The short answer: a simple website in Estonia typically costs about €350–€1,000, a multi-page company website €800–€1,500+ and an online shop €1,500–€5,000+. Below we explain why the range is so wide, what really drives the price and how to compare quotes so you don't overpay.
The ranges are based on publicly listed prices of Estonian web studios published in 2026 and on our own project experience. They are indicative figures, not anyone's official price list.
Website cost by type
| Website type | Typical price in Estonia | Timeline | Fits |
|---|---|---|---|
| Business card / one-page | €350–€1,000 | 1–3 weeks | One service, one message, a new company |
| Company website (5–10 pages) | €800–€1,500+ | 2–5 weeks | A service provider that wants enquiries |
| Online shop | €1,500–€5,000+ | 4–10 weeks | Products, payments, delivery |
| Custom / complex solution | €5,000+ | 2–6 months | Booking, user accounts, integrations, SaaS |
Our prices sit at the lower and middle part of this scale: from €490 (Start), €790 (Launch), €1,190 (Business) and from €2,500 (Premium). The exact packages are on the pricing page. All our prices exclude VAT.
Price calculator
Price calculator: roughly what will your website cost?
Choose your project's features and see the indicative market price range. It is not a quote, but an estimate that helps you compare offers.
The estimate is based on publicly listed price ranges of Estonian studios. You get an exact quote in writing.
Get an exact quote→8 things that really drive the price of a website
- Number of pages. One page and ten pages are different amounts of work. Every extra page needs structure, content and testing.
- Design level. Template-based design is cheaper; custom design for your brand costs more but sets you apart from competitors.
- Functionality. A contact form is simple. Booking, user accounts, payments and integrations (CRM, accounting) add scope.
- Content. Copy, photos, logo and translations: when they are ready the project is faster and cheaper. If they are missing, plan for them.
- Number of languages. A trilingual site in Estonian, English and Russian is more work than a single-language one. Correct language markup and content checks take time.
- SEO and speed. A proper technical SEO base (structure, metadata, sitemap, speed) is work that the cheapest quote often skips.
- Deadline. A rush job costs more because other work has to be pushed back.
- Maintenance and support. Updates, backups and security are an extra cost if they are not included in the price.
One-off or recurring: what else adds up
The price of a website is not just the developer's invoice. Also count the running costs:
- Domain (e.g. .ee): usually a few tens of euros per year.
- Hosting: depending on the setup, from a few tens of euros a year to a few hundred.
- Platform subscription if you use a builder such as Wix: a monthly fee for as long as the site is online.
- Add-ons and tools (for example paid plugins on WordPress).
- Maintenance and content updates.
Exact prices depend on the provider and change, so always check them on the official pages. You can also compare the total cost of a builder, WordPress and a custom build in Wix vs WordPress vs Tilda.
DIY, freelancer, agency: the real cost
| Built yourself | Freelancer / agency | OpenWeb360 | |
|---|---|---|---|
| Real cost | "Free" + 10–20+ hours of your time | €800–€3,000+, scope creep is common | From €490, scope fixed up front |
| Time to launch | Weeks of trial and error | Depends on their schedule | 1–5 weeks, fixed timeline |
| SEO and analytics | Usually skipped | Often an extra fee | Included in the Business package |
| Support after handover | You, yourself | Often unreachable | Support on working days included |
These are approximate figures based on typical small-business projects. Your own time is worth something too, even if the tool is free.
How to compare quotes: 8 questions
Two quotes that differ threefold can describe completely different work. Ask every provider:
- Is the price including VAT or is it added on top?
- How many pages and which features does the price include?
- Is the design custom or template-based?
- Are the SEO foundation, speed and analytics included?
- How many revision rounds are included and what happens after them?
- Who owns the domain, hosting and files, and can you take them with you if needed?
- What is the deadline and what happens if it slips?
- What happens after launch: support, maintenance, updates and their cost?
Red flags in a very cheap quote
- The price is far below the lower end of the market and the provider can't explain what is included.
- You have no access to your own domain or files.
- Revision rounds aren't mentioned because "changes are extra".
- Your site is copied from a template and looks exactly like other companies' sites.
- SEO and speed are not discussed at all.
Estonian web studio prices in 2026: what the market looks like
We compared the public price lists of 15 Estonian web studios (checked on 2 October 2026). The median entry package is €450, the median company website is €850 and the median online shop is €1,500 (9 of the 15 publish a shop price). Our Start (€490) is close to the median entry price. Business (€1,190) is above the median company price because it includes SEO, analytics, indexing and a scope fixed in writing. The full table with sources is in Estonian web studio prices 2026.
Website cost for a newly registered company
If you have just registered a company (OÜ), you do not need a ten-page website on day one. Our Launch package costs €790 + VAT and includes a logo with a simple brand base, a one-page website and a Google Business Profile. It is delivered in 2–3 weeks, with the price and scope agreed in writing before work starts. Pages can be added later.
VAT and the final price
Estonian VAT is 24%. Some studios publish prices with VAT, some without, and many do not say which. Always ask whether a quote is "plus VAT". All our prices are excluding VAT; a VAT-registered company can normally reclaim it. Example: a €790 package is €979.60 with 24% VAT.
How to keep the price down without hurting results
- Start with one language and add others later if your customers speak the same one.
- Prepare texts and photos first. Missing content is the most common cause of delays and extra costs.
- Launch with the pages that sell (home, services, contact) and grow from there.
- Keep the structure simple. A clear layout with your own branding costs less than a complex custom one.
- Agree the scope in writing so extras are priced before they are built.
Frequently asked questions
How much does a simple website cost in Estonia?
A simple one-page website typically costs about €350–€1,000 in Estonia, depending on design and content. Our Start package begins at €490.
How much does a company website cost?
A multi-page company website usually costs €800–€1,500 or more. Our Business package is €1,190, with SEO and analytics set up.
Why are website prices so different?
The price depends on the number of pages, how custom the design is, features, languages, SEO, deadline and maintenance. Two "website" quotes can describe completely different scope.
Is Wix cheaper than ordering a website?
At first often yes, but the monthly fee, your own time and limited customisation can raise the total cost over time. See the comparison in Wix vs WordPress vs Tilda.
Can a website be paid in instalments?
With us, yes: any package can be paid in 2–3 instalments during the project.
How do I get an exact price for my project?
Send a short brief or book a 30-minute call. We reply within one day and give a written scope, price and deadline.
Want an exact price for your project?
Describe briefly what you need. You get a written quote with scope, price and deadline.