United Staff

The Brief

United Staff provides qualified personnel for construction, logistics, warehousing and industrial projects across Estonia, Finland and Sweden. They needed a corporate platform that clearly explains workforce services, builds trust with B2B clients, and supports cross-border operations — not just a brochure site.

We designed a conversion-focused, SEO-optimized platform with a clean industrial interface: separate paths for employers and job seekers, a personnel-categories section, and a structured content hierarchy built to perform well in both search engines and AI-powered search.

Since launch the site has given United Staff a clear B2B positioning, faster trust with corporate clients, and better visibility for the searches procurement teams actually run.