OpenWeb360
(Case Study)
AlfaSteel Scandinavia
A website and SEO overhaul for a Nordic steel supplier, built to rank for the technical searches its buyers actually run.
The Brief
AlfaSteel's old site buried its product catalog behind vague category names and next to no technical detail — exactly the information industrial buyers search for first.
We restructured the site around spec sheets and grades rather than marketing language, and paired that with on-page SEO work aimed at the specific search terms procurement teams use.
Beyond the Website: a Client Acquisition Campaign
A year after launch, AlfaSteel also ran an automated outbound campaign with us. 30 days later: a signed contract, a closed pilot, three partnerships in the pipeline — and the campaign paid for itself 32 times over.
569
Emails Sent
100% delivery
23
Qualified Leads
real replies
1
Signed Contract
4 workers placed
€13,027
Earned in Month One
net contract value
32x
ROI in 30 Days
vs. campaign fee
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