ILUX

The Brief

ILUX sells both wholesale lighting and electrical solutions to contractors and ready-made barrel saunas to homeowners — two completely different buyers who kept getting lost in each other's section of the old site.

We designed a dual-path navigation system that splits the entry point early, so a developer sourcing facade lighting never wades through residential sauna listings, and a homeowner browsing saunas never hits a wholesale price list. Each path gets its own product storytelling, from technical spec sheets to lifestyle photography.